🌟 The YSE Beauty Experience: More Than Just Pretty Packaging?
As someone who’s accidentally abandoned carts on every major beauty site (RIP, Sephora sale tabs), I put YSE Beauty’s entire customer journey to the test. Here’s the real talk – no PR packages, no filters.
1️⃣ First Impressions: Website Safari
The Good:
- “Skincare? Got it. Glitter bombs? Also got it.” Clean menu layout with mood-based categories like “Office Zoom Ready” and “Festival Survivor Kit” (👏)
- Filters that matter: Vegan? pH-balanced? 37 shades of nude lipstick? Check
- Secret weapon: Their “Skin Twin” quiz matched me with a serum I’d never gamble on myself
The “Hmm…”:
- Loading lag when flipping through 10+ product photos
- Limited customer photos – I need to see that highlighter on real oily hooded eyelids!
Checkout Confidential: ✅ Saved my cardio workout with Apple Pay ❌ $8.99 shipping stunk until… ✅ Hit $75 for free shipping? Boom – auto-applied discount
2️⃣ Unboxing: Beauty Geek ASMR
Delivery Speed:
- UK to Berlin in 4 days (standard shipping)
- Text updates: “Your glow is boarding flight BA327” ✈️
Packaging Porn:
- Recycled crinkle paper dyed with beet juice (no plastic!)
- Mini sample choice: Picked “Hydration Boost” over “Acne Prone” – smart
- Handwritten note: “Jessica, go easy on the retinol Sundays 😉”
First Sniff Test: Their Cloud Velvet Cleanser smelled like a spa… not a Bath & Body Works explosion
3️⃣ Showdown: YSE vs. Cult Faves
Price Check:
| Product | YSE | Cult Competitor |
|---|---|---|
| Vitamin C Serum | $49 | $72 (Drunk Elephant) |
| Clay Mask | $32 | $28 (The Ordinary) |
Exclusive Alert:
- Customizable palette system (magnetic pans + bamboo case)
- “Skin Fast” program – 14-day regimen kits by concern
Convenience Edge: Auto-replenish syncs better than my iPhone-Calendar relationship
4️⃣ Real-World Testing: Humidity, Heartbreak & Holidays
Daily Grind:
- Matte Lip Stain survived iced coffee, office AC, and my nervous lip-biting
- Jade Roller became my WFH stress ball (RIP, productivity)
Special Occasion Wins:
- Strobe Drops made my vaccine card photo look fire
- Mom stole my Overnight Mask before her Tinder date
Fail Moment: “Waterproof” mascara cried during Ted Lasso finale – but so did we all
5️⃣ 3 Months Later: Still Worth the Hype?
Durability Check:
- Blush Compact: Survived purse chaos (keys, loose mints, existential dread)
- Face Oil Dropper: No crusty buildup – 10/10
Customer Service Tea: Returned a too-light foundation:
- Day 1: Emailed
- Day 2: Prepaid label + „Pick a free sample for the hassle“
Loyalty Perks: Points system = slow burn. But birthday gift (full-sized toner!) = chef’s kiss
6️⃣ Through Different Lenses 👓
Budget Bae (That’s Me):
- Wait for „Skinventory“ clearance sales (discontinued scents = 60% off!)
- Sample sizes? Yes, let me date before I marry
Luxury Junkie Friend: „Where’s the caviar-infused eye cream?“ But obsessed with their silk pillowcases
Chronic Late-Night Shopper: 2 AM checkout + „Where’s my order?“ page = saved relationships
Final Verdict 🏆
Buy if:
- You want TikTok-worthy unboxing and clean ingredients
- Hate price tag guesswork (their size/price breakdowns are genius)
Skip if:
- Need 1-hour delivery (they’re not Amazon Prime’s edgy cousin)
- Want 50-shade foundations (their 32-range is good, not Fenty-level)
Surprise MVP: Their „Ugly Duckling“ section (damaged packaging deals) – my secret shame
Updated 3 Weeks Later: Just got their „Oops, we overstocked“ email. RIP my no-buy October.